CNA - Our New Normal

Client: CNA (Channel News Asia)
Post house: editlounge

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Our New Normal tells the story on how Singapore adapt to the new life post-pandemic.

One of the highlights of the animation in this project was the use of kinetic typography. We explored a unique way to incorporate this technique throughout the show, using motion and movement to add emphasis and emotion to the words being spoken. This helped to enhance the storytelling and bring the audience deeper into the story.

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